MTV Play - rebrand
MTV Play is an app that let’s you watch MTV shows, interviews and music on you’re smartphone. The app needed a rebrand for the Dutch market which I designed. I started with the idea of the internet being a digital highway. An image that came to mind was a level from the videogame Mario kart called rainbow road that I used to play when I was a little kid. This became the central idea around the creation of several digital assets for the gfx package.
Arjen Noordeman - Creative Director
Justin Queen - Project Manager
Rein Blank - Art Direction, 3D motion graphics