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The idea was to create a energetic leader that resonated with the feeling of speed and excitement. When looking at a boxing ring you have the playground and the strings around it. I translated that idea to the WFL logo and build it with a flat foreground and it’s 3D interpretation made out of a wireframe. As we fly around in 3D space live action footage could then be projected on the front face of the logo and it’s 3D wireframe to align info about the upcoming event.

Prize - Best lead-in: Sports
Oct 2017 - honor issuer: Eyes & Ears Awards

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Credits

Arjen Noordeman - Creative Director
Jorge Fröberg - Art Director
Rein Blank - 3D Artist, Designer
Renderhell - 3D Artist
Camie Roos - Graphic Designer
Hofkapellmeister - Sound Design


+31 (0) 6 233 89 710

van Kinsbergenstraat 7

1057 PJ, Amsterdam